Ever since the New Year started, I’ve been looking forward to the ePharma Summit, beginning today here in New York City.
This digital marketing conference provides keynotes, breakout sessions and in-person opportunities to connect pharma with it’s various stakeholders – including physicians, consumers, health plans, caregivers and digital health activists.
I’m here to meet interesting people and to gain some knowledge. My particular interest is in learning more about ways to connect in the digital world – but with purpose to engage patients as partners in clinical drug development (clinical trials).
If you are curious about our efforts at Lilly Clinical Open Innovation, please feel free to browse this site and follow us on Twitter @Lilly_COI. I look forward to meeting you!