One of the barriers to clinical trial participation often cited by patients is the lack of high-quality, well-presented information available about clinical trials. Much of the information that is available, is written in research industry language and frame of reference, and misses the mark in communicating with people who have a need to understand that information.
Here at Lilly COI, we’ve experimented with different forms of online communication, by sponsoring app challenges, participating in social media discussions and webinars, maintaining this blog, and developing visual content, like infographics and widgets.
As we explore these mediums, we are keeping in mind that different people have different preferences when it comes to their preferred communication style. Some prefer to read detailed textual descriptions. Some prefer video or audio presentations. Some prefer pictures and graphs. Many like a combination of all of the above!
That’s why we’ve taken one of our most popular infographics, Preferences and Perceptions in Clinical Research and added some animation. We’re curious to know whether adding animation makes the infographic more engaging and even easier to follow for those who like more interactive, rather than static, styles of online communication.
Also, some research has shown that interactive content does tend to help people gain a fuller comprehension of the material. A recent study took a look at whether making the clinical trial informed consent process digital and interactive via an iPad would helped patients better understand the document. The results of a post-review online survey showed that patients who viewed the iPad version of the document had better recall of the information by 20 percentage points over those who only viewed the standard paper version.
Do you find that interactive websites, apps, infographics and/or presentations help you process information more thoroughly? Let us know in the comments below…