Exploring Animation: Updated Preferences & Perceptions in Clinical Research Infographic 5

One of the barriers to clinical trial participation often cited by patients is the lack of high-quality, well-presented information available about clinical trials. Much of the information that is available, is written in research industry language and frame of reference, and misses the mark in communicating with people who have a need to understand that information.

Here at Lilly COI, we’ve experimented with different forms of  online communication, by sponsoring app challenges, participating in social media discussions and webinars, maintaining this blog, and developing visual content, like infographics and widgets.

As we explore these mediums, we are keeping in mind that different people have different preferences when it comes to their preferred communication style. Some prefer to read detailed textual descriptions. Some prefer video or audio presentations. Some prefer pictures and graphs. Many like a combination of all of the above!

That’s why we’ve taken one of our most popular infographics, Preferences and Perceptions in Clinical Research and added some animation. We’re curious to know whether adding animation makes the infographic more engaging and even easier to follow for those who like more interactive, rather than static, styles of online communication.

Also, some research has shown that interactive content does tend to help people gain a fuller comprehension of the material. A recent study took a look at whether making the clinical trial informed consent process digital and interactive via an iPad would helped patients better understand the document. The results of a post-review online survey showed that patients who viewed the iPad version of the document had better recall of the information by 20 percentage points over those who only viewed the standard paper version.

Do you find that interactive websites, apps, infographics and/or presentations help you process information more thoroughly? Let us know in the comments below…

Animated Patient Perceptions Infographic


  1. Pingback: Infographic: Preferences and Perceptions in Clinical Research « lillycoi

  2. Pingback: Exploring Animation: Updated Preferences & Perceptions in Clinical Research Infographic | CLINYS – operational excellence for life science companies

  3. Interesting post!
    Animation and interactivity are different beasts.
    Using animation effectively requires a light and meaningful touch… The key is to make sure the animation itself adds something that otherwise is not represented. In the example above with the updated P&P infographic, I find the animation distracting rather than compelling. Infographics are a great way to provide a lot of data in a concentrated, easily digestible format, but tricking them out with animations that do not add content can lead to clutter & dilution of the message. Animation is most helpful when it is used to condense a series into one view. For example, a weather radar map. Rather than take up real estate showing individual shots over time, animation can be very powerful (and space-saving), providing a richer understanding of the information in one concentrated space rather than just bells and whistles.
    Interactivity, on the other hand, need not be limited. Allowing the user/consumer to have control over how they consume information is very impactful. One important consideration is to have a clear, simple visual cue for interactivity (like hotlinks in blue underlined text; preferably not a distracting animation!), that allows the user to be aware that more information is available, but leaving it up to the user to determine if they want to know more or not. Even common functions such as resizing the screen, scrolling, and rollover popups help a user feel like they are participating in a learning experience rather than passively receiving information.

  4. Thanks for you comment, Maria! You highlight very important considerations. We chose to apply animation (with slight interactivity, initiated by scrolling) on this pre-existing infographic for a couple of reasons. One was to stimulate some conversation by comparison with the static infographic previously posted. Another was for our team to go through the internal process to develop, validate and publish the animation – which has different quality processes to follow to accommodate the animation code. We chose to use this example to pave the way for future animations and interactivity, and I agree that for some the animation might distract in this case. I look forward to more feedback. Finally, you have helped us to be more thoughtful and less heavy handed in the future – thanks!!!

  5. Thank you LillyCOI for asking patients what works best for us.

    I love your past Infographics. Quick Facts: Easy to understand and put in context.

    Personally, I learn better by reading than by listening if information is complex. It’s an illness side effect or possibly age related or both. I will accept either gracefully.

    Different illnesses has different limitations, so maybe you could have multiple options for consumers.

    I agree with Ms White, too much animation is overwhelmimg especially for patients with sensory overload issues, but a few bells and whistles are always nice.

    The LillyCOI Team is always on the forefront of patient engagement and that is not overlooked by the patient community.

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