Play Destination Discovery 2

Destination Discovery

Technology continues to play an important role in the clinical development process, by helping to increase access to clinical trial information online, and making that information easier to read and understand. It is also making it easier for individuals to a gain a broader understanding of the drug development process through websites, apps and interactive games.

Gamification focused on clinical research continues to emerge  as a way for individuals to learn more about the challenges and intricacies of bringing a drug to market in a way that’s entertaining and engaging. Recently, our friends at LillyPad, whose efforts are focused on public policy, Life at Lilly, and corporate responsibility, released an online game called Destination Discovery, designed to help players unravel the complex processes involved in developing new treatments.

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Listening, Engaging and Learning: Lilly Social Media 1

laptop and stethoscope by jfcherry (CC by SA)

laptop and stethoscope by jfcherry (CC by SA)

Earlier this year, we reached our 2nd anniversary on Twitter. When we first started out, we weren’t quite sure what to expect. We began with a foundational belief  “that drug development processes must improve, and that open innovation methods can be used to foster necessary changes.”

In order to have the conversations that would lead us down the path to developing more patient-friendly tools and resources for clinical trials, we figured that social media would be a good place to start. In the time since our first tweet, we’ve come to know people with a wide range of of experiences, perspectives and ideas when it comes to drug development. And, these ideas have had a significant impact on what we’re doing at Lilly COI today.

Our involvement in the online community is one of Lilly’s social media channels, which span a wide variety of platforms including blogs, Twitter, Facebook, Pinterest, Instagram and YouTube. Each has a different focus, but there is common high level intent—engage in public on important issues surrounding disease management and prevention, currently available medicines, and innovation towards the much-needed new medicines of tomorrow.

Here’s a brief overview of each of the channels within Lilly’s online network:

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